Boss'n'Data Episode 9: Content Analytics With Megan Reutin

Welcome to the MBN Solutions Boss ‘n’ Data podcast show

You can watch our podcast series below or listen here:

Content Analytics is the practice of understanding exactly what content your organisation currently possesses, how effectively this content is being utilised and what influence this utilisation can have on your consumers or customer’s behaviour!
It’s all about “reading the trails” that are left behind by people (and systems!) as content is delivered, discovered, and consumed.

Rob and Megan explore all this and more, including:

• What a comprehensive Content Analytics strategy looks like
• The importance of Content Analytics to today’s Data Leader
• The impact of societal and technological changes on Content Analytics practices
  
  

Guest Bio:

Megan Reutin is Global Head of Data Science & Strategy at Grunenthal Group. She’s an expert in Artificial Intelligence, social media, and Data Science. Twice Inspirational Woman of the Year finalist, she’s a bilingual thought leader who is a passionate advocate of inspiring future generations into technology and data careers.

Are you a Data Leader with both expertise and passion in a particular area or theme? Do you want to share your knowledge with our community?

Complete this form if you are interested in being a guest on our Boss 'n' Data podcast.

Meet the Host:

Robin Huggins, Director of Client Services, MBN Solutions

Rob is Client Services Director at MBN Solutions. It’s been over 12 years and he’s still the smiling face that our clients know and love. Whether it’s ensuring excellence in our engagement model or presenting at one of our events, Rob is often the first MBN face that people see. He’s pretty good, too. So good that he’s been recognised as one of the hundred most influential people in the UK Data Industry...twice.