Welcome to the MBN Solutions Boss ‘n’ Data podcast show
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In this episode the topic is How can Data teams Measure and demonstrate the value they generate.
Josh is joined by Alistair Adam – Head of Data Science at Optima Connect.
Alistair created Optima Connects 2025 Report on “Measuring Data’s ROI” https://www.optimaconnect.co.uk/resources/report-measuring-the-value-of-data
We delve into what inspired the created of the Report, it’s framework and findings as well as covering topics such as.
- How has the perception of data value evolved in recent years—and how does this framework reflect that shift
- What are the common pitfalls when trying to measure the value of data
- How do you measure the return on investment (ROI) from data initiatives
- How the concept of data value will evolve over the next 5 years
Guest Bio:
Alistair has worked within the Analytics and Data Science space since 1997, specialising in areas such as customer and marketing analytics, such as customer retention, marketing optimisation and customer value.
After working for organisations such as Quadstone, RBS and Webhelp. Alistair now heads up Optima Connects Data Science practice.
Are you a Data Leader with both expertise and passion in a particular area or theme? Do you want to share your knowledge with our community?
Complete this form if you are interested in being a guest on our Boss 'n' Data podcast.
Meet the Host:
Joshua Smith, Associate Director – Client Acquisition, MBN Solutions
An industry veteran with over 13 years’ experience in talent acquisition for the Data Science and Analytics sector. Josh has deep knowledge of the domain experience – particularly around full data team builds and the intersection of analytics techniques with digital transformation. Josh’s experience has seen him partner with a high-profile corporate client to deliver successful search assignments within demanding parameters