BossNData Episode 23: What exactly is an Econometrician?

Welcome to the MBN Solutions Boss ‘n’ Data podcast show

You can watch our podcast series below or listen here:

Outside of a select few industries and media and marketing specialists, the world of Econometrics is a mysterious one. Why, when and where are econometric techniques utilised? Where did they come from? What benefits do they bring to business?

Are Marketing Mixed Modelling and Market Mix Modelling the same thing? And, no matter what you call it, what is it useful for?  

Joy, Josh and Rob discuss:

• What exactly econometrics is and how is it utilised in business
• Some of the evolution that has occurred within the sector and why this has happened
• What the future looks like for econometrics – including talent challenges
  
  

Guest Bio:

Joy Talbot has worked in econometrics for almost 10 years and is now a Senior Director of Economics at magic numbers. She has delivered measurement projects for some of the UKs largest brands including Yorkshire Tea, UKTV, Little Moons, KPMG, DFS, Sky & NOW.

Are you a Data Leader with both expertise and passion in a particular area or theme? Do you want to share your knowledge with our community?

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Meet the Host:

Robin Huggins, Director of Client Services, MBN Solutions

Rob is Client Services Director at MBN Solutions. It’s been over 12 years and he’s still the smiling face that our clients know and love. Whether it’s ensuring excellence in our engagement model or presenting at one of our events, Rob is often the first MBN face that people see. He’s pretty good, too. So good that he’s been recognised as one of the hundred most influential people in the UK Data Industry...twice.